Strategy, GEO & SEO, performance — and, if need be, interim marketing leadership. For companies that want results, not slides.
Where should we send the result? The real check — your website, your search terms, Google and AI — arrives by email within two business days.
Not advertising. Fredvertising. One person, no departments.
Execution runs through a fixed network of developers, copywriters and campaign managers.
Your customers aren’t searching less. Just in more places. They ask Google, ChatGPT or Perplexity — and instead of ten links they get one answer with three names. If you’re not one of them, you don’t exist for that customer.
That’s why I no longer optimise for one search engine, but for every AI your customers ask. It’s called GEO — and it doesn’t replace SEO, it’s SEO’s next chapter.
This layer decides whether ChatGPT mentions you.
Let’s pull the lever together.
Every showstopper has a first step you can measure within 30 days. No agency roadmap, one move.
Between Germany, Singapore and Indonesia. When you call it a day, I’m just getting started.
If you can teach it, you’ve understood it. I teach online marketing at the German University of Prevention and Health Management (DHfPG) and the BSA Academy — students, executives, career changers. Your teams get the same: clear, practical, no gobbledygook. Bahasa Indonesia on request. Puns included.
Your marketing Fredner*
For keynotes, workshops and as a lecturer.
Speaker profile (German) → · Lecturer page (German) →
built before everyone called themselves an influencer — and before AI
for you and your channels
WWF. Channel strategy and campaign concept for fundraising – YouTube as the reach lever
Non-profit
Harris Hotels. Paid search and budget strategy for the group’s strongest properties
Hospitality
Celebrity Fitness. Strategy and concept for the website relaunch incl. e-commerce and social media
Fitness
Grün Resorts Uluwatu. Digital marketing strategy for the hotel opening – from positioning to campaign concept
Resorts
SBS Bearings. SEO and content strategy incl. a new site architecture for the B2B business
B2B
Tauzia Hotel. Digital and marketing strategy across 50 of the group’s hotels
Hotel group
Projects at Satorra & Sons that Frederik Neust contributed to — time frame and measurement basis on request.
No logo wall. Just what’s actually on my desk every day.
Thirty minutes, no slides: you tell me where you stand, I tell you what I’d tackle first — or who’d be a better fit.